Wine Marketing Agency = FOCUS.WINE
FOCUS.WINE is an all-in-one digital marketing agency for the wine industry, providing specialized online marketing services to build solid wine brands and boost sales. Some of our services include website development, SEO (Search Engine Optimization), Email Marketing, eCommerce, and more. FOCUS.WINE strives to create a differentiated online presence, effective lead generation strategies, and increased brand trust for wineries, wine brands, and wine professionals.
We help you improve the online presence of your winery
We help you turn your followers and other wine lovers into loyal customers
Fully personalized, highly converting, totally automated, and very efficient
Expanding your reach while being precise is easy with online ads
We help you boost your wines' sales
From web design to content to maintenance, we've got you covered
Improving SEO will help you grow your business and increase sales
An online wine store is perfect to increase Direct-To-Consumer sales
Online Wine Marketing: the key to success
The wine industry is modernizing at full speed and that is forcing any wine professional to go digital. Not only that, any winery, wine store, or wine trader needs to have a digital wine marketing strategy. Wine consumers, like any kind of consumer, rely on the internet and all types of digital media to discover new wine brands, new wine trends, new grape varieties, etc. Today, traditional ways of discovering wine coexist with all kinds of online platforms and apps.
Online wine marketing is essential to reach the target consumer. Not only are there increasingly more wines (more competitors) on the shelf of the wine store, the internet is also crowded with wine clubs, wine blogs, digital wine publications, and thousands of online wine shops. The process of how customers discover new wines has changed with the evolution of technology and it is no longer enough for a wine to be of good quality to sell at the desired levels.
At FOCUS.WINE we work S.M.A.R.T.
• Specific: Setting exact goals and narrowing them for efficient planning.
• Measurable: Tracking the progress using data and acting accordingly.
• Achievable: Determining what is viable to achieve with the defined resources.
• Results-based: Testing that the strategy is performing in the desired way.
• Time-based: Specifying when the results should be achieved.
Custom-made digital wine marketing
What is the best strategy to successfully position your company or brand in the wine industry?
We evaluate your case together with you and discuss your visions and goals; we certainly follow the “best practices” for every segment (the ones that have proven to be effective) but we do not apply a standardized solution. At FOCUS.WINE we always develop a custom-made strategy in response to your individual needs and requirements, using the right tools for its realization.
1. In the first phase we begin exchanging ideas; it is essential to understand what is the purpose of your project, your needs and goals, who is the target audience, etc. In this early stage, the more information you provide, the more it will help to lay a solid foundation and accelerate the next phases.
2. We will then proceed to outline a plan where we will define in detail the available resources, collect information, and make an evaluation/analysis based on the data collected. It will be also decided which teams and technologies are going to be assigned to your project, to always match your needs.
3. Thanks to the outline established as a result of the previous steps, the corresponding team will start working on your project. In this phase we will seek to transfer all the ideas and requirements to the structure of what will be the final product, shaping a draft, a concept or a prototype.
4. Once the draft or prototype is approved, development comes into play. Whether it is a small or a large project, we will take every detail into account as we work according to the best standards: no pixel, keyword, meta-data or line of code will be forgotten. Your feedback on our progress will be welcome.
5. This is a crucial stage, since it allows us to verify that everything is as it should be and/or work as it should work. The information from previous phases is checked and everything is audited by different team members. Only if the project meets all requirements will it be considered for delivery.
6. When the development and testing phase is over, it’s time to deliver the finished project to you. Wait, finished? Most projects need small recurring changes, minor upgrades, updates or maintenance. If that is the case, we will be pleased to continue to help you achieve your goals and become more successful.
7. You are happy, we are happy! Customer satisfaction is our greatest goal, that is why we continue to support all projects once they are delivered. But that’s not all, we also reward our most loyal customers: if you work with us again or recommend us, you will receive very interesting discounts for next requests.
